Product & Marketingleadership for what'snext.

I've spent twenty years at the intersection of product and marketing, and have experienced a consistent truth: the best marketing doesn't come from an ad, it comes from something that genuinely connects to and inspires people and, wherever possible, improves their experience of the product. When you can innovate and build an experience in service of your audience, instead of interrupting them with something they want to skip, they'll willingly engage, and the business results follow.

As Head of Creative for EA's global marketing, I helped stand up the company's first in-house creative studio, leading a globally distributed creative team of producers, creative leads, editors, sound designers, motion designers, and copywriters. For three years we produced the media and content for every campaign across EA's blockbuster portfolio, from Battlefield 1 and Apex Legends to FIFA and The Sims, plus event content for E3, EA PLAY, and Gamescom.

Once the studio was up and running, I turned my attention to Marketing Innovation, where we stopped asking players to watch and started giving them something to do. Our first venture was NFS Heat Studio, which turned the wait between reveal and launch into a daily habit: 1.48 million players in its first ten weeks, 3.5 million installs across its lifespan, over five million cars customized, and nearly 200,000 launch trailers personalized around each player's own customized car. EA SPORTS Highlighter was next, putting capture-and-share tools directly into the game, generating 124 million replays in FC 25, work that earned a granted U.S. patent for its innovative design.

From there I took on EA.com, the digital home of every EA franchise, and led a ground-up rebuild off a legacy CMS onto a modern stack. Our users across our lead titles grew 189% in the first year, organic traffic grew 4.6x, and then more than doubled again the year after. To pair with this, we took our internal Creator Network and transformed it into the Support-A-Creator program. In its first year the program delivered multi-million-dollar net new revenue with the best return on ad spend of any partnership activation in the company's history.

Most recently I have held the title of VP of the EA SPORTS App, leading a global team focused on bringing players closer to the real world of sport.

And because I believe the best way to understand where the future is going is to take part in it, I have personally been building with AI over the past two years. In 2025 I shipped omychef, and this year have developed agntchat, a messaging platform for agents across all three clients: desktop, web, and mobile.

AI is the deepest shift I've seen in twenty years of building products and marketing them, and it's only accelerating. I plan to keep building right at the front of it.