The idea
As AI coding tools started to emerge, I set myself a constraint: build and ship a production product from nothing, without writing a single line of code myself, and with zero prior experience in React, Next.js, TypeScript, databases, deployment, SEO, or performance optimization. The bigger constraint was time. Between a demanding full-time job and being a husband and father of two, spare time was the scarcest resource in the whole experiment.
The approach
- Started with a simple idea: a remixing platform for articles, something like Medium. The idea evolved into a full recipe creation and sharing platform where users can create, post, remix, curate, and share recipes with others.
- Integrated AI chef personas, each with their own cuisine and style, to generate bespoke, personalized recipes for users based on their taste and dietary needs.
- Built the entire product, frontend, backend, database, deployment, using AI coding tools, without writing a single line of code by hand.
Key features
Ask an AI Chef
A roster of AI chef personas, each with their own cuisine and specialty, generate bespoke recipes tailored to your taste and dietary needs on request.
+3Emma Martinez
Quick & Easy
Create, remix, and share
Post original recipes or remix someone else's, either by hand or with AI, then share it with the community, the same collaborative loop that inspired the platform in the first place.
Choose how to remix
Remix your own way
Full manual control
Remix with AI
Generated in seconds
Personalized to your taste and diet
Set your taste and dietary needs once, and every AI-generated recipe adapts to them, from a family-friendly weeknight dinner to a no-sugar variation for kids.
Your taste & dietary needs
Groups to cook together
Create or join public and private groups built around a shared interest, like a keto kitchen or a breakfast club, and curate recipes together.
Breakfast Club
Outcome
Zero lines
Code written by hand
0
AI chef personas
built into the platform
None in React, Next.js, TypeScript, databases, or deployment
Prior experience
Spare time around a full-time VP role and family
Built during
A live, production recipe platform with AI-personalized recipe generation
Shipped