The challenge
A portfolio the size of EA's ships dozens of campaigns a year, and for a long time the creative behind them lived outside the company, spread across agencies, with the craft and the creative memory leaving at the end of every project. EA needed a studio of its own: one team that could design and produce world-class campaign content across every franchise, year after year.
The approach
- Stood up EA's first in-house creative studio from the ground up: producers, creative leads, editorial teams, sound editors, lighters, motion designers, and copywriters.
- Designed and produced the media for all of EA's marketing campaigns across the portfolio for three years, from Battlefield 1 and Apex Legends to FIFA, Star Wars, The Sims, and Need for Speed and many, many more.
- Ran a globally distributed team responsible not only for campaign content but for event content at E3, EA PLAY, and Gamescom, among many others.
Impact
0M+
These ten trailers alone
combined views
Hundreds of videos across campaigns and franchises
Output
Every EA franchise, for three years
Portfolio
Event content for E3, EA PLAY, and Gamescom
Beyond YouTube
From the studio
Ten of the hundreds of videos the studio produced, together over 138 million views.
Battlefield 1 Official Gameplay Trailer · 21M views
FIFA 19 Official Reveal Trailer · 20M views
Star Wars Jedi: Fallen Order Official Reveal Trailer · 19M views
Star Wars Battlefront II Full Length Reveal Trailer · 17M views
Plants vs. Zombies: Battle for Neighborville Launch Trailer · 16M views
Apex Legends Season 4 Launch Trailer · 16M views
Need for Speed Heat Official Reveal Trailer · 13M views
Mass Effect: Andromeda Official Launch Trailer · 6M views
The Sims 4 Cats & Dogs Official Reveal Trailer · 5M views
Anthem Launch Trailer · 2.5M views