
The challenge
Sports games are unique: just like real-world sport, every match is experienced differently by the spectator, the player, the coach. Players wanted to capture and share those moments and perspectives, but doing so meant leaving the game entirely for third-party capture tools. Highlighter set out to put cinematic power directly into players' hands: record, edit, and share unforgettable moments without ever leaving the game.
The approach
- Led the team that built Highlighter directly into the core game experience.
- Designed the capture-to-share flow players use to turn replays into customized, shareable video.
- Partnered with design studio North Kingdom to shape the concept: a high-fidelity prototype, a complete UX flow, and the design assets that laid the groundwork for the tool.
- Positioned the underlying camera system for reuse across future EA SPORTS FC features.
- The work lives on: it debuted to all players as EA SPORTS HIGHLIGHTER in EA SPORTS FC 25, across PlayStation 5, Xbox Series X|S, and PC.

Key features
One hub for every moment
Instant Replay, Match Highlights, and Match Recap combined in a single in-game hub: save your best moments mid-match, or relive the full story of the game at half-time and full-time.

Broadcast-grade presets
One-tap treatments like HyperMotion, 360, and Drone reframe any replay as broadcast footage, no camera skills required.

Cinematic camera control
Full camera positioning and lens control lets players shoot the match from any perspective, from spectator to director.

Custom cameras
Players build and save their own camera profiles, drone paths included, tuning distance and shake like a real camera operator.

Edit without leaving the game
A built-in creation suite with timeline editing, trimming, filters, and effects, so a raw replay becomes a share-ready highlight in minutes.


“Our team developed a high-fidelity prototype, complete UX flow, and design assets to ensure the tool was both intuitive and visually stunning.”— North Kingdom, design partner
Impact
0%
Adoption
of console/PC players
0M
Replays generated
0M
Highlight views
0.0M
Videos saved to cloud
Selected as core camera system for EA SPORTS FC's "Project Assist"
Legacy
US 11,878,239 B2, "Replay Editor in Video Games," granted 2024
Inventor patent
