James Ricker
← All work

Sr. Director, Marketing Innovation · 2019 – 2022

EA SPORTS Highlighter

The challenge

Sports games are unique: just like real-world sport, every match is experienced differently by the spectator, the player, the coach. Players wanted to capture and share those moments and perspectives, but doing so meant leaving the game entirely for third-party capture tools. Highlighter set out to put cinematic power directly into players' hands: record, edit, and share unforgettable moments without ever leaving the game.

The approach

  • Led the team that built Highlighter directly into the core game experience.
  • Designed the capture-to-share flow players use to turn replays into customized, shareable video.
  • Partnered with design studio North Kingdom to shape the concept: a high-fidelity prototype, a complete UX flow, and the design assets that laid the groundwork for the tool.
  • Positioned the underlying camera system for reuse across future EA SPORTS FC features.
  • The work lives on: it debuted to all players as EA SPORTS HIGHLIGHTER in EA SPORTS FC 25, across PlayStation 5, Xbox Series X|S, and PC.
A design-system sheet for the Highlighter concept, showing framing lists, a zoom wheel, an exposure dial, and a color picker
Designing the language of the tool: framing, zoom, exposure, and color controls built for a gamepad.

Key features

One hub for every moment

Instant Replay, Match Highlights, and Match Recap combined in a single in-game hub: save your best moments mid-match, or relive the full story of the game at half-time and full-time.

The EA SPORTS HIGHLIGHTER in-game recording prompt over a match scene in EA SPORTS FC 25

Broadcast-grade presets

One-tap treatments like HyperMotion, 360, and Drone reframe any replay as broadcast footage, no camera skills required.

The 360 camera preset in EA SPORTS HIGHLIGHTER, orbiting a goal celebration

Cinematic camera control

Full camera positioning and lens control lets players shoot the match from any perspective, from spectator to director.

The camera position and lens controls in EA SPORTS HIGHLIGHTER, framing a player on the pitch

Custom cameras

Players build and save their own camera profiles, drone paths included, tuning distance and shake like a real camera operator.

Custom camera menus from the Highlighter concept, showing profile, drone, distance, and shake controls over a sprinting player

Edit without leaving the game

A built-in creation suite with timeline editing, trimming, filters, and effects, so a raw replay becomes a share-ready highlight in minutes.

The exposure and effects controls in EA SPORTS HIGHLIGHTER applied to a dramatic black-and-white shot of the ball
A cinematic render of a Chelsea player mid-backflip celebration, captured from a Highlighter camera angle

Our team developed a high-fidelity prototype, complete UX flow, and design assets to ensure the tool was both intuitive and visually stunning.North Kingdom, design partner

Impact

0%

Adoption

of console/PC players

0M

Replays generated

0M

Highlight views

0.0M

Videos saved to cloud

Selected as core camera system for EA SPORTS FC's "Project Assist"

Legacy

US 11,878,239 B2, "Replay Editor in Video Games," granted 2024

Inventor patent

A crystal award engraved with United States Patent US 11,878,239 B2, Replay Editor in Video Games, granted January 23, 2024 to inventor James Lawrence Ricker
The work behind Highlighter earned a U.S. inventor patent: US 11,878,239 B2, "Replay Editor in Video Games," granted January 2024.